by David Kinnear
Bio: David Kinnear is Chair of The Global Sourcing Council
Tomorrow’s World, a popular BBC TV show in the 60’s and 70’s, was the first place that a mass audience was introduced to the inventions of the day that would form the bedrock of tomorrow’s society. How accurate their analysis was, so often.
It is extraordinary to look back at episodes from the late 60’s describing the advent of electronic banking, the cellular telephone and heart transplants. There is a common theme here – transforming technology, the transformation in society that results – and the success of those organizations who embraced the change that change itself represented.
As a society, we are undergoing a transformational change of seismic proportions to a global economy and a global marketplace for goods and services. This is, in my view, irreversible and it is something to be embraced. Over time, we will view the world as less “here, there” and simply moreso as “our world”. Ultimately, just like embracing a path of Sustainability or the invention of new & alternative energy sources, it will create greater opportunity – even if it looks different versus today, including alterations in wealth distribution. There is no living individual who fully knows or understands the implications of what “global” will mean to us over the coming years. But many more might be able to speak to the implications of resisting change or ignoring its existence.
Just like the fears and social concerns that arose about the implications of cellular telephones and electronic banking, and indeed just like some of the moral trepidation around early heart transplants, Outsourcing has generated a lot of dialog over the last few years. Some of that was driven by fear – fear of the unknown; some has been driven by by a deep-rooted complacency and an unwillingness to change. Even within the industry itself. Yet lest we forget, change respects noone – and waits for noone.
Economies, clients and providers have the opportunity to address and embrace what “global” means – to ride the change and help define the new experience. Change, described in an ancient Chinese proverb as a dragon, is one of the hardest and most powerful ingredients in our life and social experience. Yet it is also the most productive. Without change, there is no momentum. Without momentum, we do not progress, learn and grow.
Across many industry verticals, increasingly, we see a shift toward the world becoming a single global marketplace – so it simply stands to reason that those resourced and logistically able to service the marketplace are best-positioned to succeed. In the Outsourcing marketplace specifically, the world belongs to the global, the talented and the agile. Those that are focused and un-encumbered by history or fear.
Tomorrow’s World.. is here. It’s global. Are you ready to embrace it?